SNAPCHAT
Launching a lexicon that helps businesses avoid getting ghosted
by Gen Z.
Launching a lexicon that helps businesses avoid getting ghosted
by Gen Z.
It’s hard to keep up. Even harder when your job is to make “edgy campaigns” for Gen Z. To get advertisers to dare using Snapchat, we created Snapzicon – a digital and physical mini lexicon for boomers, translating typical Gen Z lingo. Because nothing gets you ghosted faster than trying too hard. How do you do fellow kids und so weiter.
MADE DURING MY INTERNSHIP AT GARBERGS. READ MORE ABOUT THE TEAM HERE.