Quit Breathing

Creating an anti-breathing campaign to make people wear face masks.

AIRINUM – QUIT BREATHING
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Air pollution is killing more people every year than smoking. In other words, breathing has become more dangerous than smoking. Everyone knows that smoking is bad for you, but no one ever talks about how bad breathing polluted air is. So, we borrowed the characteristics of anti-smoking advertisements, to make people reconsider wearing face masks. 
MADE WITH FRIDA WIITA, FABIAN LUTHANDER & NICOLAS LINDBERG
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