GRIPEN
No remover, no redo.
No remover, no redo.
Nail polish gets all the attention. The colors, the trends, the expression. But let’s be honest – without remover, it’s a one-hit wonder.
Gripen has been around for over 135 years, but it’s been treated like a solution, not part of the routine. Today, nails are a way to express yourself. Try things out. Change your mind. Do something new tomorrow. But that only works if you can reset. Because remover isn’t just something you use. It’s what makes it possible to play at all.
So we gave remover the role it deserves with the concept Play & Reset.
So we gave remover the role it deserves with the concept Play & Reset.
AGENCY: BÄSTA KOMPISAR REKLAMBYRÅ