SPOTIFY – MAIN CHARACTER ✏️ AWARDED YOUNG ONES 2022 SILVER PENCIL
How to launch audiobooks to a generation who won't listen for more than 8 seconds.
How to launch audiobooks to a generation who won't listen for more than 8 seconds.
Gen Z has the shortest attention span of any generation to date. However, hearing your own name releases feel-good hormones such as dopamine and serotonin in your brain, and more importantly – it catches your attention. In other words, by repeating it every now and then, that precious attention stays.
We use that fact to our advantage and create a brand new feature –AI that replaces the main character's name in any book with your name instead. This gives Gen Z'ers the main character energy they thrive on and makes them active listeners as well.
MADE WITH NELLY ENGSTRÖM & SHILAN SHEWKI