FRIDA STÄD
Cleaning products
for people who
love their homes
Cleaning products
for people who
love their homes
For a generation that spends more on their homes than ever – sometimes even prioritizing it over starting a family – it’s clear that your home means more than ever.
Frida, a brand that makes cleaning products, wanted to connect with a younger audience. So instead of talking about cleaning, we talked about something else: the feeling of home.
Introducing Hemmakärlek (the love of home) – a concept built on the idea that cleaning isn’t a chore, but a way of taking care of the place you love. A small act that lets you enjoy everyday life just a little bit more.
AGENCY: BÄSTA KOMPISAR REKLAMBYRÅ