CHIVAS REGAL → CHIVAS REFILL ✏️ AWARDED D&AD NEW BLOOD GRAPHITE PENCIL
Creating the luxury Flex Scotch of tomorrow for the next generation of hustlers.
Creating the luxury Flex Scotch of tomorrow for the next generation of hustlers.
To understand how to futureproof Chivas Regal with a luxury Scotch for the next generation of hustlers, we need to understand that the generation in question is redefining luxury. They don't care for heritage and traditions, as previous generations did. Instead, they value uniqueness, brands that take a stand, and sustainability. Unfortunately, shipping glass bottles is not that sustainable. So, let’s do all the things they value – something unique while taking a stand for sustainability.
Let’s ditch glass bottles for good. Whisky shelves, meet Chivas Refill – whisky in pouches.
Let’s ditch glass bottles for good. Whisky shelves, meet Chivas Refill – whisky in pouches.
MADE WITH ERICA HUNGLER, JONATAN AHLIN & WILLE BJÖRKLUND